HUMAN & DIGITAL: HYBRIDIZE YOUR CUSTOMER RELATIONSHIP

Customer relationship channels are hybridizing: more digital in the real world, more human on the internet! The Covid-19 crisis has impacted all sectors of activity and customer relations have been totally transformed.

The customer in the real world, face-to-face, uses digital in many forms to improve their experience. The means of connecting while on the move are multiplying: connected vehicles or terminals, mobile applications, dematerialized documents, video communication, augmented reality tools or virtual reality headsets as a prelude to the metaverse… Digital technology and the Internet are enriching the real world and turning it upside down.
At a distance, while the relationship is increasingly governed by algorithms and machines, the need for a human relationship is growing stronger, enriched by a new way of “taking care”. Customers want to be able to rely on the efficiency of machines and at the same time on the consideration of their emotions by humans.
Customers want the best of both worlds!

The customer strategy of companies must now evolve as the channels of relationship with the customer develop, enrich and hybridize.
Expecting coherent and efficient paths, customers want to be able to combine the best of digital and human relations. They expect their contacts to be able to solve their problems on the first try and they demand greater availability and ease of use from their terminals.
Within companies, the time has come to reconcile artificial intelligence and the human touch. The appropriation of new tools by employees and their ability to imagine a hybrid future for the benefit of the customer are the keys to the success of customer experience projects.

The Stratégie Clients exhibition, dedicated to customer experience professionals, offers a unique panorama in Europe of all the service providers who count and who propose the most adapted and promising solutions. The watchword is to emerge from this richly instructive crisis with the utmost agility.

The Stratégie Clients exhibition allows its visitors to experience new ways, exchange with their peers and listen to testimonies of companies that are on the way to a successful hybridization and that have found innovative solutions during the crisis.

Our exhibition will be held in parallel with the E-Marketing Paris exhibition from March 29 to 31, 2022, to offer the many exhibitors and thousands of trade visitors the best solutions for managing their customers’ end-to-end journeys, from recruitment to loyalty, from the real world to the Internet.

Come and experience hybrid customer relationships at Stratégie Clients exhibition and emerge stronger to manage your customers in the future.

Ghislaine de CHAMBINE
Exhibition Director
Stratégie Clients & E-Marketing Paris

Thierry SPENCER
Plenary sessions manager
Salon Stratégie Clients